On the 9th of January, 2006, glEbs suggested to Jick and Skully that "when ever you buy 37 of something, it should say "In a row?!"". Soon after, the number of shelves allowed in a Display Case was extended to be thirty-seven. Trying to add more than 37 shelves results in the message, "Try not to add any more shelves to your display case on the way through the parking lot!"
If you attempt to save more than 37 custom outfits in your equipment inventory, you see the message:
You don't need more than 37 custom outfits. What are you, some kind of supermodel?
One message after being hit by a Knob Goblin Bean Counter is "He beans you 37 times (in a row), counting each one carefully."
The message for a critical hit by a scary clown is "A tiny little car drives up and 37 other clowns all pile out in a row. They surround you and chuckle evilly, then jump into the car and vanish. You die a little inside."