This "candy" looks to be a handful of gravel, infused with gaseous vapors and coated in sugar. Guaranteed to be as good for your teeth as it is your digestive tract.
Rock Pops is a name reversal of the retro candy Pop Rocks, a carbonated candy designed to make popping sounds when eaten.
"It's like there's a party in my mouth, and everyone's invited!" is a line used in an old Butterfingers commercial, though it is better known for appearing in The Simpsons twice, once as Moe's reaction to a "Flaming Homer", and once as Ken Griffey Jr.'s reaction to Mr. Burns' tonic.